Alex Lucas, famously known as El Genio Lucas, hails from Mexico City and has a remarkable journey marked by hard work and diverse experiences. Starting with humble beginnings, he undertook various roles, including juicer, butcher, and fishmonger, without ever being let go from any job. His time in Santa Barbara, California, working as a dishwasher, gardener, and cook, ignited his passion for broadcasting. Inspired by a radio commercial, he enrolled in the School of Voice Talents, eventually launching his career in December 1988. Today, his show, Genio Lucas, is a beloved staple in Mexico and the United States, touching lives and hearts every morning. Alex always leaves his audience with a positive message, encapsulated by his famous phrase, “It is good to be great, but it is greater to be good.” As he humorously remarked in an interview, while he has met many artists and gained some fame, he’s still waiting for the promised wealth to arrive, with a hearty laugh. That’s Alex “El Genio Lucas” – a testament to perseverance and positivity.